Your LinkedIn content strategy for 2024:

• 2 x educational posts per week
• 2 x storytelling post per week
• 1 x promo post per week

'Okay cool but why?'

Here's why:

1. EDUCATIONAL POSTS

• Builds trust in your expertise with your current audience
• Attracts more followers who want more of your education
• Gives you an idea of what people need help with the most

KEY INSIGHT: since January 2022 I’ve posted over 900 times and the posts that generate the most followers is educational content. It is the best way to gain new followers, not storytelling. I’ll get to storytelling next.

1. STORYTELLING POSTS

• Humanises your content/proves you actually exist
• Allows current + new audience to resonate with YOU
• Won’t drive new business but will broaden your audience

STORYTELLING TIP: write stories about your business journey.

E.g. if you are a marketing agency owner, tell stories how you started your agency. Or how you grew it from £500k/year to £5M/year. Don’t tell stories about why a tent based experience at Coachella 2018 changed your view on life.

1. PROMO POSTS

• Client results, testimonials, happy DMs
• Allows you to promote yourself in one hit